Monthly Archives: October 2021

Designing for Generation Alpha

In 4 years’ time Generation Alpha (Gen Alpha), born from 2010-2025, will come of age, currently ages 0-11. Millennial Moms (age 25-40) are giving birth to some 9,000 Gen Alpha babies every day globally. By the time the entire generation has been birthed, Gen Alpha will be two billion strong. Alpha consumers have a huge market share because 81%…
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